The number of book reviews matter as much as the number of stars

I found this usability study very interesting and very relevant to writers. According to the study: The flipside of this is important to be mindful of: users won’t necessarily consider the product with the highest rating average the best-rated one. Indeed, during our 1:1 usability tests, the subjects often show greater disposition towards some products …

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An interview with Among Animals contributor Rosalie Loewen

An interview with Among Animals contributor Rosalie Loewen (“The Boto’s Child”) Q: What inspired “The Boto’s Child”? A: I wrote this story when my first child was still very young. For me parenting is joyful and rewarding but also frightening and painful; from the birth onward, there is the wrenching process of letting your children go.  As …

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The magic number of Amazon book reviews — and the rules of the road

I almost always read customer reviews before I buy something on Amazon. Of course, I’m well aware that you shouldn’t always trust these reviews. I’m well aware that authors often review their own books anonymously and that a few nefarious folks go out and buy positive reviews. But by and large I find that if …

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